Title: Bankless Consulting assistance to BendDAO
Authors: Shaun/dancingpenguin.eth#2590, ETS#6012, CM13#5471
Date Created: 15.09.2022
Date Posted: 19.09.2022
Summary
Hire Bankless Consulting to assist with brand recovery, governance restructuring, and tokenomics restructuring
BACKGROUND
Bankless Consulting has been actively attempting to find advantageous partnerships for BendDAO in an attempt to raise utility, increase the token price, and create utility for all stakeholders and the Defi ecosystem as a whole. As we are familiar with BendDAO, we are prepared to offer assistance in repairing brand perception, improving governance processes, restructuring BendDAO’s tokenomics to a safer, less risky state, and help set up a system for advantageous OTC trading of liquidated NFT’s in the event of a cascading NFT market failure. We have been invited by Pump#1742 & CodeInCoffee.eth#7795 to submit this governance proposal.
MISSION & VALUES ALIGNMENT
This project is part of a DAO to DAO relationship that seeks to improve and stabilize BendDAO.
SCOPE OF WORK
Bankless Consulting will provide recommendations, help create partnerships, and assist in implementation in marketing/branding,governance, tokenomics, and emergency liquidation mechanics.
SPECIFICATION
Bankless Consulting will provide the following assistance:
- Marketing: Crafting a marketing response including twitter AMA’s, social media strategy, community outreach, and creating connection and brand image repair with various NFT communities. This is specifically to broadcast the recent problems BendDAO has been facing as success stories during a troubled market.
- Governance: Assistance and creation of a more comprehensive governance structure, modeled off of BanklessDAO, designed to increase engagement and voting
- Tokenomics/DeFi: There will likely be more rapid NFT market downturns. It is important to have a plan in place on how to handle this before it happens. As such, we can help reform, stabilize, and put into place plans so that BendDAO can act immediately to prevent such catastrophes or the formation of bad debt owned by BendDAO
FINANCIAL IMPLICATIONS
For their services, Bankless Consulting will charge 20,000 USDC
SUCCESS METRICS OR KPIS
Success will be measured by
- Twitter/community sentiment towards BendDAO improving,
- The implementation of a plan to prevent contagion and improve the tokenomics of the platform,
- Improved governance participation as measured by voting.
NEXT STEPS
Bankless Consulting will form a team and begin work immediately to advise and assist BendDAO. We will complete our work within 8 weeks. Bankless Consulting has enjoyed our interactions with BendDAO and will continue to be available after that point should additional work be needed. One potential step following this work is helping establish partnerships between NFT gaming companies, chain ecosystem development funds, other DeFi protocols, and BendDAO.
OUR BACKGROUND
​​Bankless Consulting is the world’s first web3-native consulting firm. Based globally, in true web3 fashion, we have consultants on every continent, from a diversity of backgrounds, with decades of experience in management, technology, finance, marketing and governance.
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